Case Study

Storuman: Product innovation awarded by the customers

The energy retail markets all over the world are facing new regulations and competitive challenges. As a result, energy companies need to increase product and business innovation to meet new customer demands. Swedish retailer Storuman Energi operates in a market with uncertain supply and volatile pricing.  Instead of seeing all changes as threats, Storuman Energi created new business opportunities with new tools to create new products and business models.